Take me there
To the original performance. Wherever you listen.
You’ve never heard – or felt – anything like MQA.
Music so true, it’s like you’re there.
You've never heard - or felt - anything like MQA. Music so true, it's like you're there
Studio quality sound you can stream or download
Imagine being present at the original studio performance of your favourite recording artist. Every nuance, every subtlety, every tiny drop of emotion delivered to your ears.
This is Master Quality Authenticated, or MQA.
MQA is a revolutionary end-to-end technology that delivers master quality audio in a file that’s small enough to stream or download. What’s more, it’s backwards compatible, so will play on any device. And because it’s fully authenticated, you can be sure you’re hearing exactly what the artist approved in the studio.
The days of sacrificing quality
for convenience are over.
A breakthrough borne from science
Our hearing is incredibly adept at determining where a sound is coming from. As sounds reach us, microseconds apart, our brains build a 3D sonic ‘picture’.
It’s this same capability that allows us to position the individual instruments by their sound at a live performance. It’s also why live music feels so powerful and emotive, and why recorded music often feels flat in comparison.
MQA is the first technology to capture this crucial timing information – to transport you to the original performance.