London 7 June 2018 – Essential Products, founded by Android co-founder Andy Rubin, has partnered with MQA to deliver MQA studio quality sound to the Essential Phone. This boost to the handset’s audio capabilities comes as part of Essential's commitment to deliver new software features and updates to its community. Essential customers will be able to stream MQA music via global music and entertainment platform, TIDAL, by downloading the Android app from Google Play. TIDAL is constantly adding more master-quality music, allowing fans to hear the sound of the original recording.
Mike Jbara, MQA’s CEO stated, “This partnership sees MQA working with a truly innovative tech team. Our goal is to deliver the best audio quality to as many music fans as possible, and this collaboration with Essential represents a further step towards this ambition.”
TIDAL Chief Operating Officer Lior Tibon said, “TIDAL is proud to partner with a company that values superior sound quality. We strive to provide fans with elevated listening experiences, and our partnership with Essential illustrates how we’re committed to this mission.”
Per IFPI’s recent Music Consumer Insight Report “Connecting With Music”, 90% of paid audio streamers use a smartphone for music listening.