MQA announces a breadth of partnership news at the IFA consumer electronics show in Berlin. Developed for convenient delivery and unmatched audio quality, MQA technology will now be embedded in LG’s new V30 smartphone, the first globally available MQA-enabled handset. MQA music playback will also be available on the two latest portable devices from Sony’s iconic Walkman brand, the WM-ZX300 and WM-A40 models. Both portable players are capable of playing back downloaded MQA music.

Said MQA CEO, Mike Jbara, of the latest news, “Our announcements at IFA illustrate the global presence and diverse footprint of MQA.  We’re inspired by the energy and enthusiasm of our partners to keep pushing the opportunities to access master quality audio.”

New MQA Streaming Partners

Korean-based hi-res streaming service, Groovers, has confirmed it is working on MQA mobile and desktop implementation for its platform, due to launch by the end of 2017. This follows recent news from b2b digital music solutions provider, 7digital, that it will be powering a forthcoming hi-res streaming service, HDmusicStream, using MQA technology to deliver studio quality audio. 

Current live music download partner, nugs.net, offers thousands of on-demand concerts from artists including Metallica, Bruce Springsteen and Dead & Company. This autumn, the nugs.net HiFi tier will offer MQA streaming on iOS and desktop players.

MQA Music Availability Grows

Universal Music Group, the world-leader in music-based entertainment, is working closely with MQA to encode its vast library of recordings in MQA's technology.

Further reinforcing MQA’s mobile footprint expansion, Pioneer and Onkyo will be showcasing TIDAL Masters mobile streaming on their latest Digital Audio Players, the XDP-30R and DP-S1 models, at the IFA trade fair.

Sonic Studio’s Amarra Luxe 4.1 media player, enabling all the benefits of the MQA experience for local playback and streaming of high resolution music, is scheduled for release in September 2017.

On the download front, Japan-based music store, e-onkyo music, has announced the expansion of their MQA music offering, with the addition of Warner Music Group’s hi-res catalogue in MQA, which will be available for the first time in the region in the coming weeks.

Meanwhile, Onkyo Music store, which serves Germany, UK and the US, will also be offering MQA music, as it rolls out a redesigned store front throughout September. Existing download stores, including HIGHRESAUDIO, continue to add more MQA music as it becomes available.

Hi-Res Keynote Features MQA

MQA’s CEO, Mike Jbara, will take part in a keynote discussion at IFA, organised by the Digital Entertainment Group (DEG) and hosted by Sony Electronics, on Friday 1 September at 14:00 [Hall 20 101]. “The Future of Hi-Res Audio” panel will also feature Morvan Boury (VP, Global Business Development, Sony Music Entertainment), Michael Drexler (VP, Digital Strategy at Warner Music), and Bill Gagnon (UMG’s SVP Business Development) as fellow panelists.

MQA will be supporting partner demonstrations at this year’s IFA, including new MQA hardware partner, iFi Audio, who will be showing their prototype nano iDSD Black Label DAC featuring MQA integration.

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"I have spent many hours with Bob, listening to original recordings and being constantly amazed by the incredible sense of space and clarity brought by MQA."

Morten Lindberg, Producer and Grammy multi-nominee

"We have done many blind comparisons of my original high-resolution masters with and without the MQA process. MQA is the consistent winner."

Alan Silverman, Mastering Engineer

"Digital music has given users the ability to hold “a thousand songs in their pocket” for over a decade. But that convenience came at the sacrifice of quality. MQA gives the user the ability to keep the convenience of a large library in their pocket, without sacrificing the quality of the music."

Pioneer, on their new XDP-100R digital audio player

MQA are proud to have already received a range of awards and accolades.

Innovation Award

Innovation Award at the International Hi-Fi Press event at Rocky Mountain Audio Fest 2015

Most Exciting Ideas in Tech

MQA Inventor Bob Stuart was named as one of Stuff’s innovators of 2015.

CEDIA 2015 Award logo 150px high

Lifetime Achievement Award

MQA creator Bob Stuart received the CEDIA 2015 Lifetime Achievement Award