take me there

Smoke Season: MQA reveals every detail of the original recording.
US artists Smoke Season explain why that detail is so important.

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THE ARTIST STORY

MQA was launched because artists were approaching record labels, asking them to improve digital audio. Now that artists know it’s possible to bring together quality and convenience, they’re driving the conversation around better sound quality.

Here, artists articulate what it means for them to be able to deliver the master recording to their fans and transport them to the original performance.

smoke season
jake isaac
mike ellison
edgar moreau

What I experienced with MQA is that detailed focus on the small things that over time accumulate into a very, very emotional experience.

MORTEN LINDBERG
PRODUCER & BALANCE ENGINEER
2L, NORWAY