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We’ve been busy forging new relationships with musicians, record labels and music lovers around the world.
The environmental cost of today’s streaming-centred music business is twice as high as the CD era. The current model for digital music is very wasteful.
By using advanced methods for audio coding and packaging, MQA reduces greenhouse gas emissions all while delivering unbelievable sound to your ears.
Find out more
MQA unlocks every detail of the original master recording.
Discover what that means for music creators and their fans.
Stay up to date with the latest developments at MQA.
We’ve been busy forging new relationships with musicians, record labels and music lovers around the world.
“Music fans will love it when they hear it, and WMG is thrilled to be partnering with MQA to take the next step in bringing hi-resolution music to consumers across the globe.”
“With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn't ask music fans to compromise on sound quality for convenience.”
MQA stands for Master Quality Authenticated. Using pioneering scientific research into how people hear, MQA's award-winning technology captures and authenticates the sound of the original master recording, and packages it for efficient streaming and storage.
TIDAL has partnered with MQA to create TIDAL Masters. With a TIDAL HiFi Plus subscription you can listen to Masters through the desktop or mobile apps. MQA also has an international network of playback partners with MQA-enabled products, ranging from headsets to speakers, and automotive to radio. Additionally, we support our record label and music service partners to ensure master recordings are encoded and delivered to a growing number of services.
MQA’s commitment is to deliver the master recording all the way through to the music fan. Our aim is to reinstate audio quality - too long sacrificed for convenience - as an important ingredient for music. Only MQA can supply the original sound, directly from the studio master, in the highest quality, using less data, while authenticating provenance.
