The British Music Embassy Sessions

British Music Embassy and MQA joined forces to provide a livestream on 18 March for artists due to perform at the cancelled South By South West (SXSW) 2020 festival. Explore the captivating live performances now in HD video with MQA audio.

Watch and listen
See the power of MQA

Take me there

To the original performance. Wherever you listen.

How MQA works

See the power of MQA

Creator Stories

MQA unlocks every detail of the original master recording.
Discover what that means for music creators and their fans.

Creator Stories


Stay up to date with the latest developments at MQA.

Partner news ,  Events ,  Featured posts ,  MQA Music

MQA powers best listening experience everywhere

MQA continues to grow its network of international partners and expand its reach, with an abundance of partnership news to share.
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Partner news ,  Events ,  Featured posts

MQA powers UK artist shows during lockdown

British Music Embassy and MQA joined forces to provide a livestream for artists due to perform at the cancelled SXSW festival. Thanks to MQA’s unique technology, the original sound...
Read more
Partner news ,  Featured posts

Sony's New Walkman® Incorporates High-Res Audio

Players support MQA streams and downloads
Read more
Partner news ,  Featured posts ,  MQA Music

Xiami Music To Add MQA Studio Quality

Xiami Music, a wholly-owned entity of the Alibaba Group, will be the first music streaming service i...
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Partner news ,  Featured posts

Stream TIDAL Masters Everywhere: iPhone Now Supports MQA

TIDAL iOS adds MQA to deliver studio quality sound on the move
Read more

MQA momentum
continues to grow

We’ve been busy forging new relationships with musicians, record labels and music lovers around the world.

“Music fans will love it when they hear it, and WMG is thrilled to be partnering with MQA to take the next step in bringing hi-resolution music to consumers across the globe.”
Craig Kallman,
Chairman & CEO of WMG’s Atlantic Records division
“With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn't ask music fans to compromise on sound quality for convenience.”
Michael Nash,
Executive Vice President of Digital Strategy at UMG


What is MQA?

MQA stands for Master Quality Authenticated. Using pioneering scientific research into how people hear, MQA's award-winning technology captures and authenticates the sound of the original master recording, and packages it in a file small enough to stream or download.

How do I access MQA?

We work closely with our audio hardware partners to enable MQA integration into their devices for authenticated playback. We also support our record label and music service partners to ensure master recordings are encoded and delivered to a growing number of services. Visit How to get MQA section for the most up-to-date list.

Why is MQA important?

MQA’s commitment is to deliver the master recording all the way through to the music fan. Our aim is to reinstate audio quality - too long sacrificed for convenience - as an important ingredient for music. Only MQA can supply the original sound, directly from the studio master, in the highest quality, using less data, while authenticating provenance.

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