Take me there

To the original performance. Wherever you listen.

What is MQA?

The future of streaming must be sustainable.
MQA is a part of that future

The environmental cost of today’s streaming-centred music business is twice as high as the CD era. The current model for digital music is very wasteful.

By using advanced methods for audio coding and packaging, MQA reduces greenhouse gas emissions all while delivering unbelievable sound to your ears.

Find out more

Creator Stories

MQA unlocks every detail of the original master recording.
Discover what that means for music creators and their fans.


Creator Stories

Newsroom

Stay up to date with the latest developments at MQA.

Sustainability

The environmental impact of music streaming

Music streaming has a carbon footprint, and it’s twice as large as the CD era. Learn more and discover the initiatives championing a more sustainable solution.
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News

Theon Cross listens to his music in MQA for the first time

Tuba sensation Theon Cross describes his approach to composing songs and recreating the magic of live performance in the studio.
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Partners

Record number of MQA partner wins at What Hi-Fi? Awards 2021

MQA partners won in 10 categories at the 39th edition of the influential tech magazine’s annual awar...
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Partners

MQA partner spotlight: KEF

A pioneer of excellence in sound, KEF's ethos is to “fill rooms with music as it was meant to be hea...
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Partners

WOWOW + MQA partnership expands to in-app video streaming

WOWOW announces collaboration with NTT Smart Connect to develop a Mac/iOS app "ω (Omega) Player" tha...
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MQA momentum
continues to grow

We’ve been busy forging new relationships with musicians, record labels and music lovers around the world.

“Music fans will love it when they hear it, and WMG is thrilled to be partnering with MQA to take the next step in bringing hi-resolution music to consumers across the globe.”
Craig Kallman,
Chairman & CEO of WMG’s Atlantic Records division
“With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn't ask music fans to compromise on sound quality for convenience.”
Michael Nash,
Executive Vice President of Digital Strategy at UMG

FAQs

What is MQA?

MQA stands for Master Quality Authenticated. Using pioneering scientific research into how people hear, MQA's award-winning technology captures and authenticates the sound of the original master recording, and packages it for efficient streaming and storage.

How do I access MQA?

TIDAL has partnered with MQA to create TIDAL Masters. With a TIDAL HiFi Plus subscription you can listen to Masters through the desktop or mobile apps. MQA also has an international network of playback partners with MQA-enabled products, ranging from headsets to speakers, and automotive to radio. Additionally, we support our record label and music service partners to ensure master recordings are encoded and delivered to a growing number of services.

Why is MQA important?

MQA’s commitment is to deliver the master recording all the way through to the music fan. Our aim is to reinstate audio quality - too long sacrificed for convenience - as an important ingredient for music. Only MQA can supply the original sound, directly from the studio master, in the highest quality, using less data, while authenticating provenance.

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