IFA 2017: MQA Expands Global Reach on Smartphone, Portable Devices & Music Services
MQA announces a breadth of partnership news at the IFA consumer electronics show in Berlin. Developed for convenient delivery and unmatched audio quality, MQA technology will now be embedded in LG’s new V30 smartphone, the first globally available MQA-enabled handset. MQA music playback will also be available on the two latest portable devices from Sony’s iconic Walkman brand, the WM-ZX300 and WM-A40 models. Both portable players are capable of playing back downloaded MQA music.
Said MQA CEO, Mike Jbara, of the latest news, “Our announcements at IFA illustrate the global presence and diverse footprint of MQA. We’re inspired by the energy and enthusiasm of our partners to keep pushing the opportunities to access master quality audio.”
New MQA Streaming Partners
Korean-based hi-res streaming service, Groovers, has confirmed it is working on MQA mobile and desktop implementation for its platform, due to launch by the end of 2017. This follows recent news from b2b digital music solutions provider, 7digital, that it will be powering a forthcoming hi-res streaming service, HDmusicStream, using MQA technology to deliver studio quality audio.
Current live music download partner, nugs.net, offers thousands of on-demand concerts from artists including Metallica, Bruce Springsteen and Dead & Company. This autumn, the nugs.net HiFi tier will offer MQA streaming on iOS and desktop players.
MQA Music Availability Grows
Universal Music Group, the world-leader in music-based entertainment, is working closely with MQA to encode its vast library of recordings in MQA's technology.
Further reinforcing MQA’s mobile footprint expansion, Pioneer and Onkyo will be showcasing TIDAL Masters mobile streaming on their latest Digital Audio Players, the XDP-30R and DP-S1 models, at the IFA trade fair.
Sonic Studio’s Amarra Luxe 4.1 media player, enabling all the benefits of the MQA experience for local playback and streaming of high resolution music, is scheduled for release in September 2017.
On the download front, Japan-based music store, e-onkyo music, has announced the expansion of their MQA music offering, with the addition of Warner Music Group’s hi-res catalogue in MQA, which will be available for the first time in the region in the coming weeks.
Meanwhile, Onkyo Music store, which serves Germany, UK and the US, will also be offering MQA music, as it rolls out a redesigned store front throughout September. Existing download stores, including HIGHRESAUDIO, continue to add more MQA music as it becomes available.
Hi-Res Keynote Features MQA
MQA’s CEO, Mike Jbara, will take part in a keynote discussion at IFA, organised by the Digital Entertainment Group (DEG) and hosted by Sony Electronics, on Friday 1 September at 14:00 [Hall 20 101]. “The Future of Hi-Res Audio” panel will also feature Morvan Boury (VP, Global Business Development, Sony Music Entertainment), Michael Drexler (VP, Digital Strategy at Warner Music), and Bill Gagnon (UMG’s SVP Business Development) as fellow panelists.
MQA will be supporting partner demonstrations at this year’s IFA, including new MQA hardware partner, iFi Audio, who will be showing their prototype nano iDSD Black Label DAC featuring MQA integration.