The environmental cost of today’s streaming-centred music business is twice as high as the CD era. The current model for digital music is very wasteful.
By using advanced methods for audio coding and packaging, MQA reduces greenhouse gas emissions all while delivering unbelievable sound to your ears.
MQA reduces the carbon footprint of high-resolution audio by as much as
and makes resolution 15 times better.
In a typical 192kHz 24-bit audio file, music uses 20% of the data capacity; the remaining 80% contains no information.
Efficiency: MQA focuses on the musical information and ‘folds’ the file efficiently.
Sound: Resolution is improved by correcting time-based errors which cause audio blurring.
“It isn’t necessary to ship a bottle of wine in a 3-gallon carton.”
Bob Stuart, MQA founder
MQA is a true innovation and delivers spectacular sound in a sustainable way. Explore the latest conversations.